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  Section: Small Farm Resource » CALIFORNIA
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University of California, Davis, Small Farm Program

  The Agriculture and Land-Based Training Association
  Bio-Integral Resource Center
  California Department of Food and Agriculture
  California Farmlink
  California Federation of Certified Farmers Markets
  Community Alliance with Family Farmers
  Community Food Security Coalition
  D-Q University
  Farm Conference
  Fresno County Refugee Microenterprise Development Program
  National Hmong American Farmers
  Organic Farming Research Foundation
  University of California, Davis, Small Farm Program
  University of California, Santa Cruz
  Center for Agroecology & Sustainable Food Systems

Program Description
The primary mission of the Small Farm Program at the University of California- Davis is to help small farmers compete and be profitable by offering practical and science based information. The program concentrates on alternative marketing, specialty production and enterprises, getting started in farming, and needs of small-scale, underrepresented farm groups such as the recent Southeast Asian immigrants.

The Program provides programmatic leadership within Cooperative Extension, and the Division of Agriculture and Natural Resources in California; provides an opportunity for small farmers to interact; provides information/services not readily available elsewhere; builds alliances with groups within and outside the University; services needs not being served by others; and facilitates linkages between urban and rural communities.

Desmond Jolly
University of California,
Small Farm Center,
Davis, CA 95616-8699.
Phone: (530) 752-7774 Fax: (530) 752-7716

Small Farm Center Website provides access to small farm research, with links to the SFC online expert database, research library and agritourism database, as well as past and current issues of Small Farm News. The SFC website includes information about program areas, such as specialty crops, organic agriculture, farm management, food safety, post-harvest and quality management, marketing, adding value, agritourism, risk management, and women farmers. The publications list includes books, the online library, and materials in Spanish and other languages. The website also includes links to other sources of information, such as a calendar of events, and links/contacts for other entities relevant to small-scale farming and ranching.

Small Farm News: a 12-page newsletter covering the latest research on small farming. Includes feature articles, announcements, publications, calendar of state, national and international events, and profiles of successful farmers and farm advisors. Free. Available online.

California Agritourism Database: an online searchable database of agritourism operations throughout California. Users can search by county to find listings for specific sites, products, and events. The database is for use by agritourism operators who wish to publicize their operations, as well as by the general public to be used as a guide to finding enjoyable agritourism activities in their region of preference. Online at

Small Farm Handbook: 170-page handbook that helps you with practical information about: finding a good place to buy property; making a living; buying equipment; producing crops and raising animals; selling what you produce; hiring help, and dealing with laws, regulations, and taxes. ISBN 1-879906- 23-6SFP001 ($15.00).

Specialty and Minor Crops Handbook: an excellent resource for small-scale farmers. Along with color photo-graphs, each of the 62 crop sheets offers information on seed sources, cultivation and production methods, and marketing alternatives. Includes a crop index, a glossary of Asian vegetables, and an extensive bibliography. 1998,130 pp. ISBN1-879906-00-73346 ($35.00).

Farmers Market Management Series, Volume 1: “Starting a New Farmers Market” Desmond Jolly, Editor. Suzanne Ashworth, Eileen Eckert, Danielle LeGrand, and Chris Lewis, contributing staff writers. 2005. 100 pgs. ($15) Available from UC Small Farm Center. This manual is designed to guide users through the process of starting a farmers’ market. The manual covers successful methods and innovative strategies developed by many experienced market managers and professionals. Each new market will come together differently depending on variables such as local demographics, politics, and site availability. The combination of goals, resources, and organizational challenges will be unique to each market. However, many markets share similar needs when they are getting off the ground. Strategies and approaches described in this book can be tailored to fit your individual market’s needs. By using this manual as a companion to your start-up activities, you will be able to avoid many common pitfalls of the start-up process and lay a solid foundation for a successful and viable market.

Volume 2: “Management Skills for Market Managers” Desmond Jolly, Editor. Eileen Eckert, Danielle LeGrand, Sharyl McGrew and Suzanne Ashworth, contributing staff writers. 2005. 104 pgs. ($15.) Available from UC Small Farm Center. This volume is divided into three sections. The first introduces you to the roles and responsibilities of the manager. The second section of this book is dedicated to relationshipbuilding. The third section of the book discusses specific skills involved in carrying out the roles and responsibilities of the manager, and in building and maintaining positive relationships with all those involved in the farmers market. Each chapter begins with a brief introduction and outlines the skills and abilities the chapter is designed to build.

Volume 3:”Growing Your Farmers Market.” Desmond Jolly, Editor. Jamie Anderson, Eileen Eckert, Chris Lewis, Mona McCord and Shama Nibbe, contributing staff writers. 2005. 76 pgs. ($15.) Available from UC Small Farm Center. This guide is set up to help managers and Boards of Directors work through a common process of strategic marketing. Each chapter deals with a component of strategic marketing. By working through this book chapter by chapter, farmers market management will learn to create and implement a strategic marketing plan. However, this book is not intended as a one-time exercise. The effectiveness and success of managers, vendors, and farmers markets themselves, depends on continuous development and application of research knowledge and skill. The skills you develop as you work through this book should be honed and built upon through regular practice of researching market trends, establishing priorities, setting goals, and choosing, implementing, and evaluating strategies to improve your market.

A Guide to Managing Risks and Liability at California Certified Farmers Markets: Desmond Jolly and Chris Lewis. 2005. 20 pgs. Free PDF available online at Produced by the SFC in partnership with the USDA RMA, this resource serves as a guide for safe and secure farmers market experiences for customers, vendors, and the community at large. The publication focuses on common risks associated with operating a farmers market in California and provides guidelines for managing those risks effectively to reduce the likelihood of potential liability costs.

Food Safety at Farmers Markets and Agritourism Venues: Desmond Jolly and Chris Lewis. 2005. 36 pgs. $8. Available from UC Small Farm Center. This publication provides a basic guide to understanding food-safety issues relevant to California certified farmers markets and agritourism operations. It is designed for farmers, ranchers, and certified farmers market managers, but can also be useful as a resource for educating employees about food safety concerns and regulations, and as a reference for other agricultural professionals.

A Handbook for Planning and Managing Agritourism and Nature Tourism Operations:- A Primer (updated version) Desmond Jolly. 2006. 40 pgs. ($15.) Available from Small Farm Center. This is an updated version of the Primer on Agritourism and Ecotourism Start-Ups and Management, a how-to manual is for farmers, ranchers, and the professionals who work with them. Useful as a train-the-trainer tool, the publication walks readers through starting and maintaining an ag or nature tourism enterprise. Details range from a current evaluation of California tourism trends to evaluating your farm or ranch as a potential tourism enterprise. Updated version includes information on the American’s with Disabilities Act, as well as Risk and Liability Coverage.

Agritourism and Nature Tourism in California: A How-To Manual for Farmers and Ranchers: Updated Booklet Version. Holly George and Ellen Rilla. 2005. 159 pgs. ($25.) Available through ANR at This easyto- use workbook is an updated version of the 2002 Manual. It will walk you through the steps needed to establish your own tourism enterprise. Included are hands-on activities that can help you assess, plan, develop, and evaluate your farm or ranch’s tourism potential.

Agritourism and Nature Tourism in California: a How-To Manual for Farmers and Ranchers: (Binder format with detachable pages). Diana Keith, Holly George and Ellen Rilla, editors. 2002. 339 pgs. ($25.) Available from UC Small Farm Center. The manual is a comprehensive resource guide for farmers and ranchers who wish to begin agritourism or nature tourism operations on their farms or ranches. It guides the reader to assess whether or not to include tourism as part of the farm or ranch, and important steps that will need to be taken along the way to a successful agritourism operation. Sections include business planning, legal constraints, risk management planning, and forming marketing strategies, along with a resource guide, and tips on planning children’s visits and tourism workshops.

Outlook for California’s Artisanal Olive Oil Producers: Expert Assessments and Producer Case Studies. Desmond Jolly and Isabella Kenfield. 2005. 48 pgs. ($10.) Available from UC Small Farm Center. This book discusses the increase in small-scale olive oil production in California, and the market outlook for small-scale farmers hoping to produce olive oil. It presents a range of ideas and viewpoints from California’s olive oil experts, and presents profiles of four California olive oil companies. The purpose of the publication is to inform farmers considering producing olive oil of the opportunities and risks associated with olive oil production. Outlook for a Small Farm Meat Goat Industry for California. Sandra G. Solaiman. 2005. 28 pgs. Free. Available from UC Small Farm Center. Free PDF available online at The Small Farm Center offers this Situation and Outlook report as a prelude to more serious analysis and discussion about the possibilities for development of a more rational goat meat production and distribution system in California. As this report suggests, the potential demand for goat meat by various ethnic populations could provide the demand side that would justify developing this industry. On the supply side, it would not be an insuperable task to enable a significant number of California’s small farmers to develop the necessary production capacity. More of a challenge would be the logistics of a marketing and distribution system, particularly regarding the location of slaughtering facilities. But through collaboration among potential stakeholders, the constraints may be breached and development enabled. Outstanding in their Fields: California’s Women Farmers. Desmond Jolly, Editor. Jamie Anderson, Isabella Kenfield, Kristin Reynolds, Michelle Young, contributing staff writers. 2005. 134 pgs. ($16.95.) Available from UC Small Farm Center. Profiles of 17 women farmers and ranchers who operate a diversity of agricultural enterprises in California, from grain and vegetable CSA’s to cashmere production and marketing. The publication is meant to bring public attention to women’s leadership role in agricultural production. Additionally, the book highlights what these producers have done to meet challenges and manage risk on their farms or ranches, and is intended to give other women agriculturalists ideas about risk management. Beyond Food: Towards a Multifunctional Agriculture. Anne Moxnes Jervell and Desmond Jolly. 2005. 16 pgs. Available from UC Small Farm Center. Free. (Shipping charges may apply.) Online PDF available soon. Small-scale agriculture generally operates at a disadvantage in the global food system. While the number of small farms has decreased in developed countries over the last fifty years, these farms are still a large segment in number and there are signs of revitalization of small-scale operations near urban areas. This paper aims to show that the potential values of small-scale agriculture can increase the sectors’ viability and have positive effects on the relations between agriculture and society. UC Small Farm Program Annual Report 2000-2001. A summary of operation and contributions of the Small Farm Program to California’s agriculture and rural communities. 28 pgs.Free. (Shipping costs may apply.)Available from UC Small Farm Center. AudioVisual/ Computer Resources: CD ROM: Blueberry Field Day: Presented by UC Small Farm Program and USDA Risk Management Agency. 2003. ($5.) Available from UC Small Farm Center. Contains audio and video presentations from the May 2003 Blueberry Field Day in Tulare County. User-friendly content focused on production; managing pests, risks, and post-harvest; and marketing make this CD an excellent resource for everyone from the casual home gardener to blueberry production startup operations. CD ROM: Adding Value and Farm Management: Workshops from the 17th California Small Farm Conference.($10.) Published by UC Small Farm Center. 2002. Available from UC Small Farm Center. This is a three-CD set, which contains a short course on adding value to farm and natural resource products, farm management presentations, production and food systems information, and marketing techniques. A comprehensive resource for the entire farming community. Pesticide Safety Publications available from online: Pesticide Safety Guides in multiple languages: Pesticide Safety for Small Farms: A Grower’s Guide to Pesticide Safety 1995. English, Hmong and Cambodian language versions available. 28 pgs. ($5.00.) This guide illustrates the importance of following safe practices for storing, mixing, applying, and disposing of pesticides. Includes information on reading pesticide labels, personal protective equipment, and emergencies. Pesticide Safety for Small Farms - Video 1996. 26 minutes ($20.00.) For small family farms. This video illustrates the importance of safe storage, mixing, application, and disposal of pesticides; how to read the pesticide label, use personal protective equipment, and respond to pesticide-related emergencies. Available in English, Lao and Hmong, and in Spanish as “USO Sagar de pesticides en pickups Granja.” Pesticide Safety for Small Farms - Audio Cassette. Narration only from the video of the same name on audiocassette. ($7.00) Available in English, Spanish, Hmong and Lao.

Labor Management in Agriculture: Cultivating Personnel Productivity - 2nd Edition. Free from This book presents practical, sound, researchbased ideas that can help improve your management of human resources on the farm. Available in English and in Spanish as “Administration Aboral Arcola: Cultivando la Productividad del Personal.”

University of California
Division of Agriculture and Natural
Resources, Communication Services,
6701 San Pablo Avenue,
Oakland, CA 94608-1239.
Phone: (800) 994-8849
Fax: (510) 643-5470

Other Publications
Western Profiles of Innovative Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises. Russell Tronstad, managing editor. 2003. ISBN: 0-9748669-0-3. Available for free online at: ernprofiles.html. This publication examines 17 direct farm marketing and agri-tourism enterprises from the West and also includes introductory and summary sections. The end of each section provides contact information for the enterprises examined and for the contributing authors. The Western Extension Marketing Committee is greatly indebted to all interviewed participants to share the strategies, successes, and failures of their enterprises and what their plans are for meeting future challenges and risks. Ag Help Wanted: Guidelines for Managing Agricultural Labor. A robust reference for everyone who manages or expects to manage human resources in a farm, ranch, nursery, dairy, or other agricultural operation. Presenting principles, examples, practical techniques, and regulatory considerations, this book helps equip labor managers at all levels to make choices that are reasonable, legal, and ultimately effective for both their businesses and the people they employ. Published by a team of farm management extension educators in several western states. Preview and order online at its companion website:


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