Conclusions
There are a variety of practical and ethical reasons for policy-making bodies to involve lay people in decision making on issues in which the public has a stake. Political theorists and ethicists discuss concepts such as democracy, procedural justice, and human rights, in providing the moral basis for involvement; but in a practical and expedient sense, making decisions without knowledge of the views of the public majority, or without public support, is liable to lead to confrontation, dispute, disruption, boycott, unrest, distrust, and simple public dissatisfaction. This need for public involvement would seem particularly evident in the food domain, as the food we eat, its taste, safety, price, and so on, are of fundamental, unavoidable and everyday interest to all members of society. The development of novel fruits and vegetables must take consumer attitudes as a starting point (implying that it is important to understand what consumers want in terms of novel products). Consumers should not be regarded as a potential barrier for technology innovation, but rather as partners in developing science that can improve the quality of life of people all over the world.