Consumer's attitudes

• Plant biotechnology and public attitudes
• What is meant by the term 'attitude'?
• Changes in attitudes
• Risk perception and impact on attitudes
• Case study: impact of media reporting on public attitudes on GMOs
• Communication about GMO foods and models of attitude change
• Approaches to communication
• 'Democratic' approaches
• Consumer issues for the future
• Functional foods and consumer issues
• Conclusions
• References